The idea for the Children’s Call for Hope campaign came from our team members who work with children. They tell the story using the poster image for our effort — the child with the balloon:
Once upon a time, a new virus spread around the Earth. Suddenly, people all over the world were forced to stay at home, minimize social contacts, wear masks in public, and keep social distancing. Schools, shops, and restaurants were closed. Everyone was talking about the restrictions and the ‘new normal’ — except for children, who did not have a voice in these discussions, yet could feel the hopelessness, confusion, and anxiety in the adults around them.
The children we work with asked, ‘Where do other kids find hope?’ and ‘What does it take to keep hope alive?’ To answer these questions, our children decided to take a ‘journey’ around the globe to ask kids where they find hope. They started on November 20, 2020, World Children’s Day. Our children caught their travel balloon and made their way up to Namibia, the first destination of a Children’s Call for Hope. Let’s see what is waiting there…